Of Architecture
Year: 2023
Category: Brand Identity
Of Architecture are an architectural practice founded by two Architecture Association alumni based in the United Kingdom and South Korea. An identity was developed that spoke of their cerebral and contextual approach to built spaces and environments. A decision was made to typeset with Times New Roman and Arial, to reflect the pragmatic nature of their methodology and the duality of their partnership. A series of guiding principles were also developed to inform how they visually present their work in proposals, communications and photography.
Photography: Lorenzo Zandri, Jay Yang, Max Creasy