She specialises in brand identities that are drawn from a genuine interest in who she works with and a thorough understanding of the strategic and systems-lead needs of a brand and product. Her experience has afforded her tech and commercial fluency as a founding designer within a start up, as well as an ability to craft concept-driven projects with sensitivity and nuance. Jay’s approach to design is driven by curiosity, culture, and a passion for analogue means of expression.
As a photographer, what began as a personal foray into image-making has turned into commissions for various like-minds and creative practitioners within architecture, art and craft. These commissions have since matured into long-term collaborations where Jay is able to explore the poetic possibilities in what is observed and intended.
To get in touch:
chiachenjayyang@gmail.com
@jay_cc_yang