Disciplines Brand Identity, Art Direction, Photography
Studio Freelance
of Architects are an emerging architectural practice of two Architecture Association alumni based in the UK and South Korea. I collaborated closely with the duo to generate an identity that spoke to their cerebral and contextual approach.

A deliberate decision was made to typeset with Times New Roman and Arial, to reflect the pragmatic nature of their methodology and the duality of their partnership.

We also developed a series of guiding principles to how they visually present their work in material proposals, social media and portfolio photography.