Westervelt Owhaoko


Disciplines Identity
Studio Principals

Creative Direction Jodine Bell
Photography Monster Valley


A unique partnership between the Tennessee-Based Westervelt and local Māori trust Owhaoko, required a brand mark upon their launch of a new honey brand. The mark, developed in extensive consultation with Owhaoko had to demonstrate their core values of partnership, collective strength and mana – a Māori concept of respect and stature.

The wing that intersects the W and O not only conjures the image of a bee and Māori iconography, it is also representative of the mountain range that sits between the west and east coast of the North Island of New Zealand, which serves as a culturally significant point for the tribe.