Disciplines Web Design, Photography
Studio Transformer

The team at Transformer were a passionate bunch of foodies who were also very much attached to the ‘gram for the latest in delicious-looking dishes and new openings. Fortnightly outings to a various eateries around central Auckland (picked democratically through our #lunchclub Slack channel) started as an excuse to try new places prompted another idea – what if we were to record our experiences in the form of a website?

The design of Lunchclub consisted of a styled directory of the places we visited, and posts of our ratings for each place.

Lunchclub was also host to ‘special occasion’ features such as the recent Easter hot cross bun contest, which we thought played nicely into the concept of the website being one full of ‘easter eggs’ and little surprises.

We spent several weeks taste testing hot cross buns and chose a winner. As as show of our appreciation, we visited the bakers of the winning bun and spent a morning interviewing the owner and documenting the sights.