Jay Yang

Gilbert Walker

Disciplines Identity, Web Design
Studio Principals
Creative Direction Jodine Bell
Photography Josh Griggs

One of the most reputable legal advisory and dispute resolution practices in Auckland looking to upgrade their website found an opportunity in the process to also rebrand. The brief was to create an identity that reflected their commitment to excellence, innovation and true collaboration. I developed a visual system from the parallel lines of their new logo to evoke their brand promise of ‘closer’ – as the firm to get closer to the answer, work closer with their clients and support their team in getting closer to their career goals.